Ten c (short for The Emperor’s New Clothes) is an Italian-Japanese outerwear label founded by Alessandro Pungetti and Paul Harvey — both former Stone Island designers and close collaborators of the late Massimo Osti.

The brand is built around the philosophy of timeless design and longevity — pieces made to be worn for life, not for seasons. Every jacket is crafted in Italy from their exclusive Original Japanese OJJ fabric, a unique nylon–polyester blend that moulds to the wearer over time like leather, softening and shaping with age.

Ten c rejects visible branding, focusing instead on substance, craftsmanship, and permanence. Their modular system lets you add or remove liners and hoods, adapting one shell for all conditions — a quiet nod to military utility and sustainable thinking through durability.